I'm certain that anyone who spends any time on social media has come across the bookmark challenge that some companies have engaged in. I will say, I'm trying really hard not to lose my temper while writing this post, so cut me some slack.
There had been an outpouring of outrage from book lovers everywhere in response to this PR stunt at the expense of books. Companies such as Oreo, Vitamin Water and Chex Mix have actively participated and have received blow back from book and literacy advocates around the world. My question is: DO YOU NOT UNDERSTAND WHY PEOPLE ARE PISSED?
Oh, you don't.
It was just a joke right?
Well, wrong! Here is why I am pissed.
Books are knowledge. They are priceless contributions to our society that should be praised rather than destroyed. Schools and teachers all over the world struggle to ensure that there are up to date books when teaching OUR children and providing them an education. And you have the balls (or lack thereof) to use books as though they are nothing. That they don't symbolize education, knowledge and privilege. Because being taught to read, having access to books & educational opportunities is a PRIVILEGE that many are not afforded.
Secondly, respect your elders. Books have been around long before Oreos and social media. They deserve your goddamn respect. In the 1800s books were only allotted to people of wealth and the lower classes were not offered books or how to read. Women fought for the right to obtain a higher education in a time where men were deemed to be a "superior sex". In the 1960s, people of colour fought the right to education in the same way that had been given to white people. So, in my opinion.. when you disrespect books in the way that you have, you are slapping those who fought for the right to read and be educated in the face. You should be ashamed.
In today's society teachers fight for books for their classes. University and College students spend a fortune in books in order to move forward in their education to become a productive member of society. But I guess, negative PR is still PR right? You're still #trending?
But at what price?
Books represent the livelihoods of publishers & authors around the world. Authors pour their imaginations and soul into their works and whether I -as a book reviewer- like it or not doesn't mean I don't respect the process. Books have survived advancements in technology and will stand the test of time because they are history personified.
This PR stunt has only contributed to a negative response and a negative impact on society. Maybe next time, rather than demonstrate your ignorance, you will use your power to contribute to society in a positive way. Support literacy campaigns. Donate books to schools. Provide some scholarships. But the books should not be victims of your need to promote your brand and stroke your ego.
And.. *mic drop*
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